Setting Up Tracking for Different Verticals
Why Verticals Need Different Tracking Setups
Each vertical has different conversion events, attribution needs, and integration requirements. An iGaming operator tracks player deposits. A Forex broker tracks first trades. A prop firm tracks challenge purchases. The tracking setup must align with the conversion that triggers commission.
iGaming Tracking Setup
- Primary conversion: Player registration (signup)
- Secondary conversions: First deposit (FTD), qualifying deposit, active player status
- Commission trigger: Usually FTD or qualifying deposit
- Integration: iGaming platform API (player events, deposit notifications)
- Key parameter: Player ID linked to affiliate click ID
- Attribution window: Typically 30-45 days
Forex Broker Tracking Setup
- Primary conversion: Account registration
- Secondary conversions: First trade, ongoing trading volume (lots)
- Commission trigger: Account verification + first trade, or ongoing lot volume
- Integration: MT4/MT5 API or bridge, CRM integration for account events
- Key parameter: Trading account ID linked to IB tracking code
- Attribution window: Typically 60-90 days (longer consideration cycle)
Prop Trading Tracking Setup
- Primary conversion: Challenge purchase
- Secondary conversions: Repeat purchases, funded account progression
- Commission trigger: Completed purchase (payment confirmed)
- Integration: E-commerce/payment platform, coupon code system
- Key parameter: Order ID linked to affiliate coupon or click ID
- Attribution window: Typically 14-30 days (shorter decision cycle)
For Forex programs, always integrate with the trading platform (MT4/MT5) directly for lot-based commission tracking. Relying solely on CRM data for trading activity misses the granularity needed for accurate IB payouts.
Key Takeaways
- Each vertical has different primary conversion events that trigger commissions
- iGaming tracks player deposits, Forex tracks trading activity, prop trading tracks purchases
- Integration with the vertical-specific platform (iGaming backend, MT4/MT5, payment system) is required
- Attribution windows should match the vertical conversion cycle -- 14 days for prop, 90 days for Forex
Explore Further
Key terms and tools related to this lesson. Deepen your understanding and see how Track360 supports these concepts.
Affiliate Manager
An affiliate manager is the operator-side role responsible for recruiting, onboarding, managing, and optimizing affiliate partnerships within a partner program.
Publisher
A publisher is an individual or company that promotes an advertiser's products or services through an affiliate program in exchange for commissions on conversions they drive.
Introducing Broker (IB)
An Introducing Broker is a partner who refers new traders to a Forex or CFD brokerage in exchange for ongoing commissions, typically calculated on the trading volume or revenue generated by those referred clients.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.