What it means in practice
FTD (First Time Deposit) is a qualification milestone, not just a payment event. Operators use it to confirm that a referred user moved past registration and completed a first deposit. In many CPA (Cost Per Acquisition) deals, the CPA only triggers after an FTD is recorded.
The exact FTD definition can vary by program. Some operators count any first deposit, while others add thresholds such as minimum deposit size, approved KYC, geo validation, or fraud checks. That is why affiliates should always look at qualification rules, not only the headline CPA amount. Operators also run affiliate fraud checks to filter out fake or incentivized deposits before confirming the FTD. In many programs, qualifying depositors may also receive a deposit bonus that influences their initial activity and downstream revenue metrics.
In iGaming, FTD is often the most visible acquisition KPI because it sits between registration volume and downstream revenue terms like GGR (Gross Gaming Revenue) or NGR (Net Gaming Revenue). In broker environments, FTD may refer to the first funded account event before ongoing trading-based commissions begin. FTD events are commonly relayed to affiliate platforms via postback notifications.
How FTD (First Time Deposit) works across industries
See how ftd (first time deposit) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 lets operators define exactly what qualifies as an FTD, including deposit thresholds, geography, KYC status, and payout rules tied to partner deals. That keeps CPA (Cost Per Acquisition) logic aligned with actual customer quality.
Frequently Asked Questions
Common questions about ftd (first time deposit), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
FTD stands for First Time Deposit. It is the first successful deposit made by a new referred user and is commonly used as a qualification event for CPA payouts in iGaming and broker affiliate programs.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
Minimum Deposit
The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.
Deposit Tracking
Deposit tracking is the process of recording and attributing player deposits to the affiliate or partner who originally referred that player.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
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