GeneralStart Course
Affiliate Tracking & Attribution Models
From cookies to server-to-server postbacks, first-click to multi-touch models. How affiliate tracking works, which attribution model fits your program, and how to set it up correctly.
5 lessons
39 min total
FreeWhat you will learn
- Understand the full tracking flow from click to conversion to payout
- Compare attribution models and choose the right one for your program
- Set up server-to-server postback tracking for reliable conversion data
- Configure tracking for different verticals -- iGaming, Forex, and prop trading
- Resolve attribution disputes and overlapping partner claims
- Avoid common tracking mistakes that lead to data loss and payout errors
Course syllabus
017 min028 min039 min048 min057 min
Affiliate Tracking Fundamentals
The tracking flow from click to conversion and how data moves through the system.
Attribution Models Explained
First-click, last-click, multi-touch, and time-decay models compared.
Tracking Methods & Technologies
Pixels, S2S postbacks, smart links, UTM parameters, and click IDs in practice.
Setting Up Tracking for Different Verticals
Vertical-specific tracking configurations for iGaming, Forex, and prop trading.
Common Tracking Mistakes & How to Avoid Them
Attribution conflicts, data loss, and technical pitfalls that break affiliate programs.