Funded Account
A trading account provided by a proprietary trading firm to a trader who has passed an evaluation challenge, allowing them to trade with the firm capital under defined risk rules.
What it means in practice
A funded account is the outcome of successfully completing an evaluation challenge offered by a proprietary trading firm. The trader begins by making a challenge purchase - paying a fee to enter the evaluation. If the trader meets the performance and risk criteria, the firm provides a funded account loaded with the firm's capital. The trader then trades this account under specific rules, and profits are split between the trader and the firm according to a predefined ratio.
In the context of affiliate programs, funded accounts create a multi-step conversion funnel. Affiliates drive traders to purchase challenges, earning a CPA commission per purchase through their affiliate link. Because most traders do not pass on their first attempt, repeat purchases - where traders buy new challenges after failed evaluations - create recurring revenue opportunities for affiliates and are an important part of the prop trading affiliate model.
Tracking funded accounts within affiliate programs requires linking the initial challenge purchase to the funded stage. Qualification rules define when a commission triggers - whether at the point of purchase, upon passing the evaluation, or when the funded account is activated. Each stage can carry a different commission value. Server-side postback calls confirm each conversion event, ensuring accurate attribution across the full funnel.
How Funded Account works across industries
See how funded account is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 tracks the full prop trading funnel from challenge purchase through evaluation to funded account status, enabling operators to set different commission tiers based on conversion stage and configure qualification rules for each step.
Frequently Asked Questions
Common questions about funded account, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
A funded account is a trading account provided by a prop firm to a trader who has successfully passed an evaluation challenge. The trader uses the firm's capital to trade under defined risk parameters, and profits are shared between the trader and the firm based on a pre-agreed split.
Related Terms
Challenge Purchase
A challenge purchase is the primary conversion event in prop trading affiliate programs -- when a trader buys a funded account evaluation or challenge from a prop trading firm.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Program
A structured partnership where a business rewards external partners (affiliates) for driving traffic, leads, or conversions through tracked referral activity.
Postback
A postback is a server-to-server HTTP callback used to confirm that a conversion event -- such as a registration, FTD, or purchase -- has occurred. Postbacks are more reliable than browser-based tracking because they are not affected by ad blockers, cookie restrictions, or client-side failures.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
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Related Articles
Further reading on funded account and related affiliate program topics.
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