Prop Trading Affiliate Terms
Definitions for prop-firm acquisition models, challenge purchase metrics, and partner payout terms.
Terms in this cluster
Challenge Purchase
A challenge purchase is the primary conversion event in prop trading affiliate programs -- when a trader buys a funded account evaluation or challenge from a prop trading firm.
Funded Account
A trading account provided by a proprietary trading firm to a trader who has passed an evaluation challenge, allowing them to trade with the firm capital under defined risk rules.
First-Time Purchase
The first challenge or evaluation purchase made by a trader referred through an affiliate link or coupon code, used as the primary conversion event in prop trading partner programs.
Repeat Purchase Attribution
The process of crediting an affiliate for subsequent purchases made by a trader they originally referred, beyond the initial conversion event.
Influencer Affiliate
An affiliate who promotes products through content creation on platforms like YouTube, TikTok, Instagram, or podcasts, typically using coupon codes rather than traditional tracking links.
Prop Firm Partner Program
An affiliate or partner program operated by a proprietary trading firm to acquire new traders through external partners, influencers, and affiliates who promote challenge purchases.
Profit Split
The percentage of trading profits that a funded trader keeps after passing a prop firm evaluation. Profit splits are a primary conversion driver and directly influence affiliate promotion strategies.
Evaluation Phase
An evaluation phase is a structured assessment period in prop trading where traders must meet defined profit targets and risk management rules within a set timeframe to qualify for a funded trading account.
Reset Fee
A reset fee is a discounted payment a trader makes to restart an evaluation challenge after failing, allowing them to re-enter the same challenge tier without purchasing a full new challenge at the original price.
Drawdown
Drawdown is the maximum loss a trader is allowed to incur -- either in a single day or cumulatively -- before their challenge or funded account is terminated by the prop trading firm.
Payout Certificate
A payout certificate is a verified document or screenshot showing that a prop trading firm has successfully paid out profits to a funded trader. It serves as social proof in affiliate marketing.
Challenge Fee
A challenge fee is the payment a trader makes to enter a prop firm evaluation challenge, often serving as the basis for affiliate commission calculations in prop trading programs.
Scaling Plan
A scaling plan is a structured program where funded traders receive progressively larger account balances based on consistent performance, affecting long-term affiliate value calculations.
Prop Firm Affiliate Program
A prop firm affiliate program is a partner or referral program operated by a proprietary trading firm, typically structured around commissions on challenge purchases, resets, and scaling upgrades.