Affiliate Program

An affiliate program is a formal arrangement between a business (the operator or advertiser) and external partners (affiliates) who promote the business in exchange for commissions. Each affiliate receives a unique affiliate link that tracks clicks and conversions back to them. When a referred user completes a qualifying action - such as a deposit, registration, or purchase - the system fires a postback to confirm the event and triggers the corresponding payout to the affiliate.

The commission structure is the core of any affiliate program. Programs can pay affiliates using a variety of models, including CPA (a fixed fee per conversion), RevShare (an ongoing percentage of revenue generated by the referred user), Hybrid Commission (a combination of CPA and RevShare), or CPL (a fee per lead). The choice of model depends on the operator's risk tolerance, the affiliate's traffic quality, and the vertical.

Affiliate programs differ significantly across verticals. In iGaming, programs focus on player acquisition through deposit-based events and compliance-heavy jurisdictions. In Forex, introducing broker networks form multi-tier partner structures with lot-based commissions. In Prop Trading, the challenge purchase is the primary conversion event, and programs are growing rapidly as the vertical matures. Track360 handles multi-vertical programs, allowing operators to manage diverse affiliate structures from a single platform.