Fenêtre d'attribution
La fenêtre d'attribution est la période après un clic sur un lien d'affiliation pendant laquelle toute conversion qualifiante est créditée à l'affilié référent.
What it means in practice
La fenêtre d'attribution définit la période durant laquelle une conversion peut être créditée à un affilié. Lorsqu'un utilisateur clique sur un lien d'affiliation, un événement de tracking démarre, généralement par la pose d'un cookie ou l'enregistrement d'un identifiant côté serveur. Si l'utilisateur réalise une action qualifiante (dépôt, inscription ou achat) dans la fenêtre, l'affilié perçoit la commission. Si la fenêtre expire avant la conversion, aucune attribution n'a lieu. La durée du cookie est la méthode traditionnelle d'implémentation pour le tracking par navigateur.
L'attribution peut être implémentée par plusieurs méthodes. Le tracking par cookie est l'approche traditionnelle, mais de plus en plus limitée par les restrictions des navigateurs sur les cookies tiers. Le tracking côté serveur via des appels postback offre une attribution plus fiable, non affectée par les réglages du navigateur. De nombreux programmes utilisent des approches hybrides combinant cookies first-party et confirmation côté serveur pour maintenir la précision à mesure que le paysage du tracking évolue.
La longueur de la fenêtre d'attribution influence fortement la dynamique du programme. Des fenêtres courtes favorisent les opérateurs car elles réduisent l'engagement de commission. Des fenêtres longues favorisent les affiliés car davantage de conversions sont capturées, surtout pour des produits à période de réflexion longue. Les normes varient : l'iGaming utilise généralement 30-90 jours, le Forex 30-180 jours, et le Prop Trading 7-30 jours. Les règles de qualification fonctionnent souvent avec les fenêtres d'attribution pour définir exactement quelles conversions sont éligibles au paiement.
How Fenêtre d'attribution works across industries
See how fenêtre d'attribution is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 prend en charge des fenêtres d'attribution configurables par campagne, par partenaire ou par marque, des fenêtres de conversion courtes à l'attribution à vie, avec un tracking côté serveur qui fonctionne indépendamment des limitations de cookies des navigateurs.
Frequently Asked Questions
Common questions about fenêtre d'attribution, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Les fenêtres d'attribution varient selon le secteur et le programme. En iGaming, 30 à 90 jours est la norme. En Forex, les fenêtres vont de 30 à 180 jours. En Prop Trading, 7 à 30 jours est courant. Certains programmes utilisent l'attribution à vie, où la relation affilié persiste indéfiniment une fois l'utilisateur rattaché à un partenaire.
Related Terms
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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