EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
What it means in practice
EPC (Earnings Per Click) is calculated by dividing total commissions earned by the total number of clicks on an affiliate link over a given period. For example, if an affiliate generates $500 in commissions from 1,000 clicks, the EPC is $0.50. This metric provides a normalized view of how effectively traffic converts into revenue, regardless of traffic volume.
EPC matters to both sides of an affiliate program. Affiliates use EPC to compare offers and decide where to send their traffic - a higher EPC means more revenue per visitor. Operators use EPC to evaluate traffic quality from different partners. The metric behaves differently under different commission models: under CPA, EPC reflects conversion rate multiplied by the fixed payout; under RevShare, EPC also factors in the revenue generated by each converted user over time, making it a lagging indicator.
Operators use EPC alongside other metrics to optimize their affiliate programs. Combining EPC with qualification rules helps distinguish between affiliates who drive high-click, low-quality traffic and those who drive fewer but higher-converting visitors. Tracking EPC against FTD rates reveals whether traffic quality issues sit at the click-to-registration stage or the registration-to-deposit stage. Real-time EPC tracking helps identify top-performing partners quickly and allocate budgets accordingly.
How EPC (Earnings Per Click) works across industries
See how epc (earnings per click) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360's real-time reporting dashboard shows EPC breakdowns by affiliate, campaign, and geo, helping operators identify which partners drive the highest-value traffic and optimize program performance across all verticals.
Frequently Asked Questions
Common questions about epc (earnings per click), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
EPC is calculated by dividing total affiliate commissions by the total number of clicks over a specific time period. For example, $1,000 in commissions from 2,000 clicks equals an EPC of $0.50. The calculation can be done per day, week, month, or any custom period.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback used to confirm that a conversion event -- such as a registration, FTD, or purchase -- has occurred. Postbacks are more reliable than browser-based tracking because they are not affected by ad blockers, cookie restrictions, or client-side failures.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
Related Articles
Further reading on epc (earnings per click) and related affiliate program topics.
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