Evest Case Study
How Evest Cut Affiliate Optimization Time by 90% by Switching from Cellxpert to Track360
How Evest Cut Affiliate Optimization Time by 90% by Switching from Cellxpert to Track360
Evest, a leading online trading broker with over 60% of their acquisition traffic coming from Affiliates and Introducing Brokers (IBs), reached a breaking point with their previous affiliate tracking provider, Cellxpert. Facing slow support times, rigid reporting, and hours of manual Excel work, Evest migrated to Track360.
The result? A transformation from manual data crunching to instant Business Intelligence (BI), reducing affiliate optimization time from 90 minutes to close to zero, and streamlining monthly commission reconciliation from hours to minutes.
The Challenge: The "Excel Hell" of Cellxpert
Before Track360, Evest relied on Cellxpert to manage their affiliate & IB network. While the platform is well-known in the industry, Wassef Mazzawi, the Affiliate Manager & Head of Acquisition, found his team bogged down by inefficiency.
The primary issues driving the need for a switch included:
- Data Inflexibility: There were no "drill-down" capabilities. To analyze performance by country or campaign, the team had to export raw data into Excel and build manual Pivot tables. “They don’t have automations like Track360 has,” said Wassef.
- Optimization Bottlenecks: Wassef noted, "It took me one hour, or even 90 minutes, to do full optimization for one affiliate that has multi-campaigns."
- Slow Development Cycles: Requesting a new feature or report took 6 - 7 months to implement - if it was possible at all - and often came with high development fees.
- Limited Commission Models: The team felt restricted by the lack of flexibility in commission structures and no way to easily handle disqualified leads or complex deal flows.
“We needed flexibility, speed and accuracy but the old system slowed us down."
Wassef Mazzawi, Affiliate Manager & Head of Acquisition
The Solution: A "Full Package" with Seamless Migration
Evest looked at several competitors, including Trackbox and Affise, but chose Track360 because it offered a holistic ecosystem rather than just affiliate tracking.
"We looked for the full package: Onboarding, Automation, KYC, Legal, Performance analysis, and Finance. No one else offered it at the level that Track360 does.”
Wassef Mazzawi, Affiliate Manager & Head of Acquisition
The Migration Experience: Migrating historical data is often the biggest fear for Affiliate Managers. Track360 handled the heavy lifting, migrating the database and domains on Evest’s behalf. “The migration was very smooth,” said Wassef.
- Zero Downtime: Evest ran Track360 and Cellxpert in parallel for one month to ensure data accuracy.
- Proactive Support: During the transition, Track360’s team even flagged issues with Evest’s own landing pages that the Evest team hadn't noticed.
Key Results: Why Track360 is the Better Fit
1. From Static Reports to Dynamic BI
The most significant upgrade for Evest was Track360’s "Media Performance Report." Instead of exporting CSVs, Wassef can now drill down instantly inside the platform. “It’s amazing. It’s like BI. You can do any drill-downs you want. You can manage the customer, add commissions, add marketing tools, finance, everything.”
2. Big Efficiency Gains
Tasks that consumed the acquisition team's day have now been automated.
- Optimization: Reduced from 90 minutes per affiliate to a single glance at a dashboard.
"When I close the month now, it takes 3-4 hours. Before, with Cellxpert, I had to go source by source, customer by customer manually to check if we missed anything."
Wassef Mazzawi, Affiliate Manager & Head of Acquisition
3. Speed of Development
Unlike the 6-month wait times with their previous provider, Evest found Track360’s agility to be a game-changer. During the interview itself, a request regarding "Retention Deposit per CPA" was addressed and implemented by the Track360 team in under 5 minutes.
4. Mobile App Integration (AppsFlyer)
Track360’s integration with AppsFlyer allowed Evest to seamlessly onboard mobile agencies and integrate them into the same tracking system as their web affiliates - consolidating all acquisition channels into one view.
The Verdict
For Evest, the switch was about moving from a vendor relationship to a partnership. The combination of flexible technology and a responsive team allowed Evest to scale their affiliate program while substantially reducing manual work.
“Track360 has saved us a lot of time,” said Wassef. “Now I have all the drill-downs that I need.”
The Bottom Line
In a fast-moving, high-volume environment like forex, traditional affiliate tracking platforms often fall short - especially when it comes to flexibility, speed, and real-time data. Evest’s switch from Cellxpert to Track360 demonstrates how a purpose-built, broker-native platform can transform partner programs from a time-consuming chore into a scalable growth channel.
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Related Terms
Key definitions related to this article. Build your understanding of affiliate program terminology.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Introducing Broker (IB)
An Introducing Broker is a partner who refers new traders to a Forex or CFD brokerage in exchange for ongoing commissions, typically calculated on the trading volume or revenue generated by those referred clients.
Funded Account
A trading account provided by a proprietary trading firm to a trader who has passed an evaluation challenge, allowing them to trade with the firm capital under defined risk rules.