EPC (Earnings Per Click)
L'EPC (Earnings Per Click) è una metrica di performance che misura il guadagno medio generato per ogni click su un link di affiliazione.
What it means in practice
L'EPC (Earnings Per Click) si calcola dividendo le commissioni totali guadagnate per il numero totale di click su un link di affiliazione in un dato periodo. Ad esempio, se un affiliato genera 500 EUR di commissioni da 1.000 click, l'EPC è di 0,50 EUR. Questa metrica fornisce una visione normalizzata di quanto efficacemente il traffico si converte in entrate, indipendentemente dal volume di traffico.
L'EPC conta per entrambe le parti di un programma di affiliazione. Gli affiliati usano l'EPC per confrontare le offerte e decidere dove inviare il traffico: un EPC piu alto significa piu entrate per visitatore. Gli operatori usano l'EPC per valutare la qualità del traffico dei diversi partner. La metrica si comporta diversamente sotto i vari modelli di commissione: con il CPA, l'EPC riflette il tasso di conversione moltiplicato per il payout fisso; con il RevShare (Revenue Share), l'EPC include anche le entrate generate nel tempo da ciascun utente convertito, diventando un indicatore ritardato.
Gli operatori usano l'EPC accanto ad altre metriche per ottimizzare i programmi. Combinare l'EPC con le regole di qualificazione aiuta a distinguere tra affiliati che generano traffico ad alto numero di click ma di bassa qualità e quelli che generano visitatori meno numerosi ma con maggior conversione. Tracciare l'EPC rispetto ai tassi di FTD (First Time Deposit) rivela se i problemi di qualità del traffico si collocano nella fase click-registrazione o registrazione-deposito.
How EPC (Earnings Per Click) works across industries
See how epc (earnings per click) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
La dashboard di reporting in tempo reale di Track360 mostra il dettaglio dell'EPC per affiliato, campagna e area geografica, aiutando gli operatori a individuare quali partner generano il traffico di maggior valore e a ottimizzare le performance del programma in tutti i verticali.
Frequently Asked Questions
Common questions about epc (earnings per click), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
L'EPC si calcola dividendo le commissioni totali dell'affiliato per il numero totale di click in un periodo specifico. Ad esempio, 1.000 EUR di commissioni da 2.000 click equivalgono a un EPC di 0,50 EUR. Il calcolo può essere effettuato per giorno, settimana, mese o qualsiasi periodo personalizzato.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Content Affiliate
A content affiliate drives referrals through SEO-optimized articles, reviews, and comparison content rather than paid advertising channels.
Content Affiliate vs Media Buyer
Content affiliates drive organic traffic through SEO content, while media buyers purchase traffic through paid channels. Each requires different program strategies.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
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CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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