Revenue Share
Il revenue share è un modello di commissione in cui l'affiliato riceve una percentuale ricorrente del ricavo netto generato dagli utenti referenziati.
What it means in practice
Il revenue share, spesso abbreviato in RevShare, lega i payout dell'affiliato all'economia continuativa dell'utente anziché a un evento una tantum. Invece di un CPA fisso al primo deposito o alla prima operazione, l'affiliato guadagna una percentuale di ciò che ogni utente referenziato produce in ricavi nel tempo. La base di calcolo conta: i programmi iGaming pagano in genere sull'NGR (Net Gaming Revenue) (ricavo netto dopo bonus, tasse e chargeback) anziché sul GGR (Gross Gaming Revenue), e la differenza è abbastanza rilevante da meritare di essere fissata nell'accordo prima che parta il traffico. Il modello premia l'acquisizione di qualità perché i giocatori a basso valore generano commissioni basse.
Operativamente, il revenue share sposta sia il potenziale di guadagno sia il rischio sull'affiliato. L'operatore paga solo quando esiste un ricavo, il che protegge il margine nei mesi di onboarding intenso. L'affiliato porta il rischio iniziale che gli utenti referenziati abbandonino prima di generare ricavi sufficienti a coprire il costo di acquisizione, ma beneficia di guadagni cumulativi sugli utenti dal ciclo di vita lungo. La maggior parte dei programmi applica deduzioni inclusi chargeback, rimborsi e costi dei bonus, e molti impongono un floor di zero così che i mesi in perdita di una coorte non ricadano sull'affiliato. Le strutture a scaglioni aprono spesso percentuali piu alte al raggiungimento delle soglie mensili di NGR.
I principali rischi nei programmi di revenue share sono regole di deduzione poco chiare, politiche di negative carryover che sorprendono gli affiliati e cicli di vita delle coorti troppo brevi che rendono il modello poco attraente rispetto al CPA. Gli operatori talvolta faticano anche con l'onere operativo della riconciliazione mensile su molti affiliati e molte coorti. Confrontare il modello con alternative come la commissione ibrida aiuta entrambe le parti a decidere cosa si adatta al verticale: l'iGaming ad alto LTV favorisce il RevShare, mentre gli affiliati forex a basso LTV preferiscono spesso CPA o strutture ibride. Nel mercato ADM e nel contesto Consob, la trasparenza delle clausole è particolarmente rilevante.
How Revenue Share works across industries
See how revenue share is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supporta il revenue share con gestione delle deduzioni, riconciliazione mensile per coorte, scaglioni di tier e controlli sul negative carryover, così la gestione delle commissioni funziona senza lavoro manuale su fogli di calcolo nei programmi iGaming, Forex e Prop Trading.
Frequently Asked Questions
Common questions about revenue share, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
La maggior parte dei programmi iGaming paga sull'NGR (Net Gaming Revenue), che è il GGR meno bonus, chargeback, tassa sul gioco e talvolta fee di elaborazione. Alcuni programmi pagano sul GGR ma applicano una percentuale piu bassa per compensare. La scelta va documentata nell'accordo, con un esempio pratico che mostri esattamente quali deduzioni si applicano. Senza tale documentazione, le dispute mensili sono frequenti.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Hybrid Commission
Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
CPA vs RevShare
CPA pays a fixed amount per conversion. RevShare pays an ongoing percentage of revenue. The core difference is where risk sits after the acquisition happens, and which model aligns with your program goals.
Payout Model
The structure that defines how and when affiliates are compensated for referred activity, including fixed payments, revenue shares, or hybrid combinations.
Continue Learning
Free structured courses that cover this topic and more.
Casino Affiliate Program Management
How to build and manage casino affiliate programs. Covers RevShare, NGR, player attribution, fraud prevention, and multi-brand operations.
iGaming Affiliate Revenue Models
GGR vs NGR, RevShare deal structures, player lifetime value alignment, negative carryover, and deal optimization for casino and sportsbook affiliate programs.
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