EPC (Earnings Per Click)
L'EPC (Earnings Per Click) est une métrique qui mesure le gain moyen généré par clic sur un lien d'affiliation, pour évaluer la rentabilité du trafic.
What it means in practice
L'EPC (Earnings Per Click) se calcule en divisant le total des commissions perçues par le nombre total de clics sur un lien d'affiliation sur une période donnée. Par exemple, si un affilié génère 500 EUR de commissions à partir de 1 000 clics, l'EPC est de 0,50 EUR. Cette métrique offre une vue normalisée de l'efficacité avec laquelle le trafic se convertit en revenu, indépendamment du volume de trafic.
L'EPC compte pour les deux parties d'un programme d'affiliation. Les affiliés l'utilisent pour comparer les offres et décider où envoyer leur trafic : un EPC plus élevé signifie plus de revenu par visiteur. Les opérateurs l'utilisent pour évaluer la qualité du trafic des différents partenaires. La métrique se comporte différemment selon le modèle : en CPA, l'EPC reflète le taux de conversion multiplié par le paiement fixe ; en RevShare, l'EPC intègre aussi le revenu généré par chaque utilisateur converti dans le temps, ce qui en fait un indicateur retardé.
Les opérateurs utilisent l'EPC aux côtés d'autres métriques pour optimiser leurs programmes. Combiner l'EPC avec des règles de qualification aide à distinguer les affiliés au trafic à fort volume mais de faible qualité de ceux qui apportent moins de visiteurs mais mieux convertis. Suivre l'EPC par rapport aux taux de FTD révèle si les problèmes de qualité se situent à l'étape clic/inscription ou inscription/dépôt. Le suivi de l'EPC en temps réel aide à identifier rapidement les meilleurs partenaires et à allouer les budgets en conséquence.
How EPC (Earnings Per Click) works across industries
See how epc (earnings per click) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Le tableau de bord de reporting en temps réel de Track360 affiche la ventilation de l'EPC par affilié, par campagne et par zone géographique, aidant les opérateurs à identifier les partenaires qui apportent le trafic à plus forte valeur et à optimiser la performance du programme sur tous les secteurs.
Frequently Asked Questions
Common questions about epc (earnings per click), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
L'EPC se calcule en divisant le total des commissions d'affiliation par le nombre total de clics sur une période donnée. Par exemple, 1 000 EUR de commissions à partir de 2 000 clics donnent un EPC de 0,50 EUR. Le calcul peut se faire par jour, par semaine, par mois ou sur toute période personnalisée.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Content Affiliate
A content affiliate drives referrals through SEO-optimized articles, reviews, and comparison content rather than paid advertising channels.
Content Affiliate vs Media Buyer
Content affiliates drive organic traffic through SEO content, while media buyers purchase traffic through paid channels. Each requires different program strategies.
Continue Learning
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