EPC (Earnings Per Click)
EPC (Earnings Per Click) ist eine Kennzahl, die den durchschnittlichen Verdienst pro Klick auf einen Affiliate-Link misst und die Traffic-Rentabilität bewertet.
What it means in practice
EPC (Earnings Per Click) wird berechnet, indem die gesamten verdienten Provisionen durch die Gesamtzahl der Klicks auf einen Affiliate-Link in einem bestimmten Zeitraum geteilt werden. Erzeugt ein Affiliate beispielsweise 500 EUR Provision aus 1.000 Klicks, beträgt der EPC 0,50 EUR. Diese Kennzahl liefert einen normierten Blick darauf, wie effektiv Traffic in Umsatz umgewandelt wird, unabhängig vom Traffic-Volumen.
EPC ist für beide Seiten eines Affiliate-Programms relevant. Affiliates nutzen EPC, um Angebote zu vergleichen und zu entscheiden, wohin sie ihren Traffic lenken: Ein höherer EPC bedeutet mehr Umsatz pro Besucher. Betreiber nutzen EPC, um die Traffic-Qualität verschiedener Partner zu bewerten. Die Kennzahl verhält sich je nach Provisionsmodell unterschiedlich: Bei CPA (Cost-per-Acquisition) spiegelt der EPC die Conversion-Rate multipliziert mit der festen Auszahlung wider; bei RevShare (Revenue Share) fließt auch der über die Zeit generierte Umsatz jedes Nutzers ein, was den EPC zu einem nachlaufenden Indikator macht.
Betreiber nutzen EPC zusammen mit anderen Kennzahlen, um ihre Programme zu optimieren. Die Kombination von EPC mit Qualifikationsregeln hilft, zwischen Affiliates mit hohem Klick- aber niedrigem Qualitätstraffic und solchen mit weniger, aber besser konvertierenden Besuchern zu unterscheiden. Der Abgleich von EPC mit FTD (First Time Deposit)-Raten zeigt, ob Qualitätsprobleme im Klick-zu-Registrierung- oder Registrierung-zu-Einzahlung-Schritt liegen. Bei deutschen, GGL-regulierten Anbietern beeinflussen strenge Verifizierungsanforderungen den EPC zusätzlich.
How EPC (Earnings Per Click) works across industries
See how epc (earnings per click) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Das Echtzeit-Reporting von Track360 zeigt EPC-Aufschlüsselungen nach Affiliate, Kampagne und Geo. So erkennen Betreiber, welche Partner den wertvollsten Traffic liefern, und können die Programmleistung über alle Verticals hinweg optimieren.
Frequently Asked Questions
Common questions about epc (earnings per click), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
EPC wird berechnet, indem die gesamten Affiliate-Provisionen durch die Gesamtzahl der Klicks in einem bestimmten Zeitraum geteilt werden. Beispiel: 1.000 EUR Provision aus 2.000 Klicks ergeben einen EPC von 0,50 EUR. Die Berechnung kann pro Tag, Woche, Monat oder für jeden frei gewählten Zeitraum erfolgen.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Content Affiliate
A content affiliate drives referrals through SEO-optimized articles, reviews, and comparison content rather than paid advertising channels.
Content Affiliate vs Media Buyer
Content affiliates drive organic traffic through SEO content, while media buyers purchase traffic through paid channels. Each requires different program strategies.
Continue Learning
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