Attributionsfenster
Attributionsfenster bezeichnet den Zeitraum nach einem Klick, in dem eine qualifizierende Konversion dem werbenden Affiliate gutgeschrieben wird.
What it means in practice
Ein Attributionsfenster definiert den Zeitraum, in dem eine Konversion einem Affiliate gutgeschrieben werden kann. Klickt ein Nutzer auf einen Affiliate-Link, startet ein Tracking-Event, typischerweise durch das Setzen eines Cookies oder das Erfassen einer serverseitigen Kennung. Schließt der Nutzer innerhalb des Fensters eine qualifizierende Aktion ab (etwa eine Einzahlung, Registrierung oder einen Kauf), verdient der Affiliate die Provision. Läuft das Fenster vor der Konversion ab, erfolgt keine Attribution. Die Cookie-Laufzeit ist die klassische Umsetzungsmethode für browserbasiertes Tracking.
Attribution kann über mehrere Methoden umgesetzt werden. Cookie-basiertes Tracking ist der klassische Ansatz, wird aber durch Browser-Beschränkungen für Drittanbieter-Cookies zunehmend eingeschränkt. Serverseitiges Tracking über Postback-Calls bietet zuverlässigere Attribution, die nicht von Browser-Einstellungen abhängt. Viele Programme nutzen hybride Ansätze, die First-Party-Cookies mit serverseitiger Verifizierung kombinieren, um die Genauigkeit zu wahren, während sich die Tracking-Landschaft weiterentwickelt.
Die Länge des Attributionsfensters beeinflusst die Programmdynamik erheblich. Kürzere Fenster begünstigen Betreiber, da sie die Provisionshaftung senken, denn nur schnell nach einem Klick erfolgende Konversionen werden attribuiert. Längere Fenster begünstigen Affiliates, da mehr Konversionen erfasst werden, besonders bei Produkten mit längeren Überlegungsphasen. Branchennormen variieren: iGaming-Programme nutzen meist 30 bis 90 Tage, Forex-Programme 30 bis 180 Tage und Prop-Trading-Programme 7 bis 30 Tage. Qualifikationsregeln arbeiten oft neben dem Fenster, um genau zu definieren, welche Konversionen auszahlbar sind.
How Attributionsfenster works across industries
See how attributionsfenster is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 unterstützt konfigurierbare Attributionsfenster je Kampagne, Partner oder Marke, von kurzen Konversionsfenstern bis zur lebenslangen Attribution, mit serverseitigem Tracking, das unabhängig von Browser-Cookie-Beschränkungen funktioniert.
Frequently Asked Questions
Common questions about attributionsfenster, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Attributionsfenster variieren je nach Vertical und Programm. Im iGaming sind 30 bis 90 Tage Standard. Im Forex reichen die Fenster von 30 bis 180 Tagen. Im Prop Trading sind 7 bis 30 Tage üblich. Manche Programme nutzen eine lebenslange Attribution, bei der die Affiliate-Beziehung unbegrenzt fortbesteht, sobald ein Nutzer mit einem Partner verknüpft ist.
Related Terms
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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