Duração de Cookie
Duração de cookie descreve o tempo em que um cookie permanece ativo após o clique em um link de afiliado, definindo a janela de crédito da conversão.
What it means in practice
A duração de cookie define por quanto tempo um cookie de tracking persiste no navegador depois que o usuário clica em um link de afiliado. Se o usuário retornar ao site e concluir uma conversão, como um cadastro ou um primeiro depósito (FTD), dentro da janela do cookie, o afiliado que o indicou é creditado pela conversão.
A duração de cookie afeta diretamente os ganhos do afiliado e a justiça da atribuição. Uma janela mais curta (por exemplo, 7 dias) significa que o afiliado só recebe crédito se o usuário converter rapidamente. Uma janela mais longa (por exemplo, 90 dias) acomoda ciclos de decisão mais extensos, comuns em produtos financeiros, em que o usuário pode pesquisar bastante antes de decidir. A duração de cookie é um dos componentes da janela de atribuição mais ampla, que abrange todos os métodos usados para vincular um clique a uma conversão. A duração ideal depende do vertical, da complexidade do produto e da jornada típica do comprador.
A atribuição baseada em cookie tem limitações conhecidas. Recursos de privacidade do navegador, bloqueadores de anúncios e o comportamento cross-device podem impedir que os cookies persistam ou sejam lidos. Por isso, muitos programas complementam o tracking por cookie com atribuição server-to-server via postback, que não depende do navegador. Programas que dependem apenas de cookies correm o risco de subatribuir conversões aos afiliados.
How Duração de Cookie works across industries
See how duração de cookie is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O Track360 suporta configurações de duração de cookie por programa e por afiliado, combinadas com tracking server-to-server via postback para reduzir lacunas de atribuição causadas por limitações de cookie do navegador. Operadores podem monitorar as taxas de atribuição de ambos os métodos em um painel de relatórios unificado.
Frequently Asked Questions
Common questions about duração de cookie, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
A maioria dos programas de afiliados define durações de cookie entre 30 e 90 dias. Programas de iGaming tendem a 30-60 dias, enquanto programas de Forex e serviços financeiros costumam usar 60-90 dias para acomodar ciclos de pesquisa e decisão mais longos. A duração ideal depende do vertical e do prazo típico de conversão.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Cookie Tracking vs Cookieless Tracking
Cookie tracking uses browser cookies to attribute conversions, while cookieless tracking relies on server-side methods like S2S postbacks and fingerprinting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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