Cookie Duration
La cookie duration è il periodo in cui un cookie del browser resta attivo dopo il click su un link di affiliazione e in cui una conversione viene accreditata.
What it means in practice
Quando un utente clicca un link di affiliazione, viene depositato un cookie di tracking nel suo browser. La cookie duration definisce per quanto tempo quel cookie persiste. Se l'utente torna sul sito e completa una conversione, come una registrazione o un primo deposito (FTD), entro la finestra del cookie, l'affiliato referente viene accreditato per la conversione.
La cookie duration incide direttamente sui guadagni degli affiliati e sull'equità dell'attribuzione. Una finestra piu breve (ad esempio 7 giorni) implica che l'affiliato riceve credito solo se l'utente converte rapidamente. Una finestra piu lunga (ad esempio 90 giorni) tiene conto di cicli decisionali piu lunghi, comuni nei prodotti finanziari in cui gli utenti fanno ricerche approfondite. La cookie duration è una componente della piu ampia finestra di attribuzione, che comprende tutti i metodi usati per collegare un click a una conversione.
L'attribuzione basata su cookie ha limiti noti. Le funzioni di privacy dei browser, gli ad blocker e il comportamento cross-device possono impedire ai cookie di persistere o di essere letti. Per questo molti programmi integrano il tracking via cookie con l'attribuzione postback server-to-server, che non dipende affatto dal browser. I programmi che dipendono solo dai cookie rischiano di sotto-attribuire le conversioni agli affiliati.
How Cookie Duration works across industries
See how cookie duration is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supporta impostazioni di cookie duration configurabili per programma e per affiliato, combinate con il tracking postback server-to-server per ridurre i gap di attribuzione causati dalle limitazioni dei cookie lato browser. Gli operatori possono monitorare i tassi di attribuzione di entrambi i metodi da una dashboard unificata.
Frequently Asked Questions
Common questions about cookie duration, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
La maggior parte dei programmi di affiliazione imposta una cookie duration tra 30 e 90 giorni. I programmi iGaming tendono a 30-60 giorni, mentre i programmi Forex e dei servizi finanziari usano spesso 60-90 giorni per tenere conto di cicli di ricerca e decisione piu lunghi. La durata giusta dipende dal verticale e dalla tempistica tipica di conversione.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Cookie Tracking vs Cookieless Tracking
Cookie tracking uses browser cookies to attribute conversions, while cookieless tracking relies on server-side methods like S2S postbacks and fingerprinting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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