Track360 + Meta (Facebook)
Track360 integrates with Meta via the Conversions API (CAPI) to send server-side conversion events from your affiliate program directly to Meta. When an affiliate drives a registration, first-time deposit, or any qualifying action, Track360 fires the event to Meta with full user-matching parameters -- enabling accurate attribution even with iOS privacy restrictions, ad blockers, and cookie deprecation. This closes the loop between Meta ad spend and actual affiliate-driven revenue.
What they offer
Conversions API (CAPI)
Server-to-server interface for sending web, app, and offline conversion events directly to Meta. Supports standard and custom events with user matching.
Meta Pixel
Client-side JavaScript tag for tracking page views and conversion events in the browser. Works alongside CAPI with deduplication.
Custom Conversions
Define custom conversion rules in Meta Events Manager based on URL rules or event parameters. Useful for tracking vertical-specific events without code changes.
Aggregated Event Measurement (AEM)
Meta framework for measuring web events from iOS 14.5+ users with limited data. Supports up to 8 prioritized conversion events per domain.
Event Match Quality Score
Meta rates the quality of user_data parameters sent via CAPI on a 1-10 scale. Higher scores indicate better matching and more accurate attribution.
Offline Conversions
Send conversions that happen outside the browser (phone calls, in-person, server-processed events) via the unified Conversions API for full-funnel ad optimization.
What Connects
Track360 sends server-side conversion events to Meta via the Conversions API (CAPI). At click time, Track360 captures the fbclid (Facebook Click ID) from the tracking link. When the operator reports a conversion via S2S postback, Track360 matches it to the stored click data and fires the event to Meta with user_data parameters for attribution.
Data Flows
fbclid capture at click time -- stored with click session for downstream matching
Server-side conversion events via CAPI -- Lead, CompleteRegistration, Purchase, and custom events (FTD, QualifiedLead)
User matching parameters -- hashed email, phone, IP, user agent, fbc/fbp identifiers
Custom conversion data -- currency, value, content name, order ID for ROAS reporting
Event deduplication -- event_id coordination between Pixel and CAPI to prevent double counting
Multi-event funnel tracking -- registration, FTD, second deposit, and lifetime value events sent as separate conversions
Key Capabilities
Conversions API (CAPI) Integration
Direct server-to-server event delivery to Meta. Bypasses browser limitations (ad blockers, iOS ATT, cookie consent) for reliable conversion attribution.
Automatic fbclid Capture
Track360 captures and stores the Facebook Click ID (fbclid) at click time. When a conversion fires, the stored fbc parameter is sent to Meta for deterministic click-to-conversion matching.
Vertical-Specific Event Mapping
Map iGaming, Forex, and prop trading conversion types to Meta events: registration to CompleteRegistration, FTD to Purchase, deposits to custom events -- with proper value and currency data.
Multi-Event Funnel Tracking
Send the full conversion funnel to Meta, not just a single event. Track registration, first deposit, second deposit, and ongoing activity as separate conversion events for granular campaign optimization.
User Data Matching
Maximize Meta match rates by sending hashed email, phone, IP address, user agent, and browser identifiers (fbc/fbp). Higher match rates lead to better ad optimization and lower CPAs.
Pixel + CAPI Deduplication
When operators also run the Meta Pixel client-side, Track360 coordinates event_id values to prevent double-counted conversions, ensuring accurate reporting in Meta Ads Manager.
Who Benefits
Affiliate managers running Meta/Facebook/Instagram paid acquisition campaigns
iGaming operators who need to report FTD and deposit conversions back to Meta for ad optimization
Forex brokers tracking registration-to-funded-account funnels from Meta ads
Prop trading firms optimizing Meta campaigns for challenge purchases and funded account conversions
Performance marketing teams that need server-side tracking to maintain attribution accuracy with iOS ATT and cookie restrictions
Trust Signals
Frequently Asked Questions
How does Track360 send conversions to Meta?
Track360 uses the Meta Conversions API (CAPI) to send server-side events. When an operator reports a conversion (registration, FTD, deposit) via S2S postback, Track360 matches it to the stored Facebook Click ID and fires the event to Meta with user matching parameters for accurate attribution.
Why is server-side tracking important for affiliate programs?
Browser-based tracking (Meta Pixel alone) misses conversions due to ad blockers, iOS App Tracking Transparency, cookie consent banners, and third-party cookie deprecation. Server-side CAPI tracking bypasses all browser restrictions, ensuring conversions are reported even when client-side tracking fails.
What conversion events can Track360 send to Meta?
Track360 supports all standard Meta events (Lead, CompleteRegistration, Purchase) plus custom events for iGaming (FTD, qualified deposit), Forex (account funded, first trade), and prop trading (challenge purchase, challenge passed). Each event includes value, currency, and user matching data.
Does Track360 support Meta Pixel deduplication?
Yes. When operators also use the Meta Pixel on their site, Track360 coordinates event_id values between the Pixel and CAPI events. Meta automatically deduplicates matching events so conversions are only counted once in Ads Manager.
What data does Track360 send to Meta for user matching?
Track360 sends SHA-256 hashed email, hashed phone, client IP address, user agent, fbc (Facebook Click cookie), and fbp (Facebook Browser cookie). The more parameters provided, the higher the Event Match Quality score and the more accurate the attribution.
Category
Tracking & AttributionIndustries
Founded
2004
Website
https://developers.facebook.com/docs/marketing-api/conversions-api/
Related Features