Revenue Per FTD
Revenue per FTD measures the average revenue generated by each first-time depositor, used to evaluate affiliate traffic quality and set sustainable CPA rates.
What it means in practice
Revenue per FTD is a metric that divides total operator revenue by the number of first-time depositors acquired in a given period. It measures how much revenue each new depositing player generates on average, serving as a key indicator of traffic quality and a critical input for setting sustainable CPA rates. If an operator pays $200 CPA per FTD but revenue per FTD is only $150, the program is operating at a loss on acquisition.
This metric bridges the gap between acquisition cost and player value. While LTV captures the full lifetime revenue of a player, revenue per FTD provides a shorter-term view that is more immediately actionable for affiliate program management. Operators typically track revenue per FTD at 30-day, 90-day, and 12-month windows to understand how quickly acquired players generate returns. The 90-day window is most commonly used for CPA rate-setting because it captures the initial deposit-and-play cycle while remaining responsive to traffic quality changes.
For affiliate programs, revenue per FTD varies significantly by traffic source, geography, and affiliate type. Content affiliates typically deliver higher revenue per FTD than media buyers because their audiences tend to be more informed and engaged. Operators who track this metric per affiliate can identify which partners deliver the most valuable players and adjust commission structures accordingly — offering higher RevShare rates or premium CPA deals to affiliates with above-average revenue per FTD.
How Revenue Per FTD works across industries
See how revenue per ftd is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 calculates revenue per FTD automatically by affiliate, traffic source, and geo, with configurable time windows. Operators can set CPA rate thresholds that alert when a partner's revenue per FTD drops below the break-even point for their commission deal.
Frequently Asked Questions
Common questions about revenue per ftd, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Revenue per FTD is the average revenue generated by each first-time depositor. It is calculated by dividing total revenue by the number of FTDs in a given period. This metric helps operators evaluate whether their CPA rates are sustainable and which affiliate partners deliver the most valuable players.
Related Terms
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
FTD Rate (First-Time Deposit Rate)
FTD rate is the percentage of referred users who complete a first-time deposit, measuring how effectively affiliate traffic converts into depositing players.
Revenue Per Player (RPP)
Revenue Per Player (RPP) measures the average revenue an operator generates from each active player over a defined period, used to calibrate affiliate commission structures.
Revenue Per Click (RPC)
The average revenue an affiliate earns per click sent to an operator, calculated by dividing total affiliate earnings by total clicks over a given period.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
First-Time Depositor
A player who completes their first qualifying real-money deposit on an iGaming or sportsbook platform, typically the conversion event that triggers CPA payouts to affiliates.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
Casino Affiliate Program Management
How to build and manage casino affiliate programs. Covers RevShare, NGR, player attribution, fraud prevention, and multi-brand operations.
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