Net Revenue
Net revenue is the total revenue generated by a customer or cohort after deducting costs such as bonuses, chargebacks, and platform fees.
What it means in practice
Net revenue refers to the revenue remaining after subtracting direct costs and deductions from gross revenue. In affiliate and partner programs, net revenue is the figure that determines RevShare (Revenue Share) payouts. Understanding what gets deducted — and how — is critical for both operators structuring deals and affiliates evaluating earning potential.
The specific deductions vary by vertical. In iGaming, net revenue typically starts from GGR (Gross Gaming Revenue) and subtracts bonuses, chargebacks, platform fees, and sometimes licensing costs to arrive at NGR (Net Gaming Revenue). In Forex, net revenue may be calculated after spreads, swap costs, and rebates. The transparency of these deductions directly affects affiliate trust and program competitiveness.
For operators, defining net revenue clearly in affiliate agreements prevents disputes and builds long-term partner relationships. Affiliates evaluating RevShare deals should always ask what deductions apply before comparing rates across programs. A 40% RevShare on a heavily deducted net revenue figure may pay less than 30% on a cleaner calculation.
How Net Revenue works across industries
See how net revenue is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 enables operators to define net revenue calculation formulas per partner, including configurable deduction rules. This allows transparent RevShare payouts based on clearly defined net revenue figures, with full visibility for both operators and affiliates through detailed reporting.
Frequently Asked Questions
Common questions about net revenue, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Net revenue is the revenue remaining after deducting costs like bonuses, chargebacks, and platform fees from gross revenue. It is the base figure used to calculate RevShare payouts in most affiliate programs.
Related Terms
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Revenue Share Deductions
Revenue share deductions are costs subtracted from gross revenue before calculating an affiliate's RevShare payout, including bonuses, taxes, fees, and chargebacks.
Chargeback
A chargeback is a forced transaction reversal initiated by a customer's bank or payment provider, which can claw back revenue and reverse affiliate commissions already paid.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
Commission Reconciliation
Commission reconciliation is the process of verifying that affiliate payouts match actual qualified conversions before funds are released.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
Forex IB Program Management
Lot-based and symbol-based commission structures, multi-level IB hierarchies, MT4/MT5 integration, and per-partner deal terms built for brokerages. From onboarding to payout.
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