How a Multi-Brand Operator Consolidated 200+ Affiliates into One Platform
Replacing fragmented tools with a unified affiliate management system across three casino brands and one sportsbook.
Key Results
What they were facing
The operator was running three casino brands and one sportsbook, each with its own affiliate tracking setup. Two brands used a legacy in-house system, one relied on a third-party tool, and the sportsbook was managed through spreadsheets and manual reconciliation.
Affiliate managers had no unified view of partner performance across brands. Commission calculations required cross-referencing reports from multiple systems. Disputes over payouts were increasing as deals grew more complex.
Compliance was a growing concern. With MGA regulations tightening around responsible gambling and affiliate transparency, the existing setup had no centralized way to enforce qualification rules or flag non-compliant traffic before payouts were processed.
- No single view of affiliate performance across brands
- Manual commission calculations across different systems
- Growing payout disputes due to inconsistent deal logic
- No automated compliance checks before affiliate payouts
- Inability to run advanced deal structures beyond CPA and flat RevShare
How Track360 helped
Track360 was deployed as the unified affiliate management layer across all four properties. Migration was handled by the Track360 onboarding team with zero downtime — existing tracking links were preserved, historical data was imported, and active campaigns continued uninterrupted.
The operator configured multi-tier commission structures per brand, including RevShare with fallback logic and KPI-based deal conditions that automatically adjusted payouts based on player quality metrics. Each brand maintained its own deal library while sharing a common affiliate base.
Built-in compliance tools allowed the team to set qualification rules per jurisdiction, flag suspicious traffic patterns, and require affiliate documentation before activating payouts. The fraud detection layer identified click-level anomalies across all brands from a single dashboard.
Commission Management
Multi-tier deals, RevShare fallback, and KPI-based conditions per brand.
Learn more →Fraud Detection
Click-level anomaly detection and traffic quality scoring across all properties.
Learn more →Real-Time Reporting
Unified dashboard for affiliate performance across brands with drill-down capability.
Learn more →Loyalty & Gamification
Affiliate retention through tier progression and quality-based incentives.
Learn more →What changed
Within six months of migration, affiliate-driven revenue increased by 47% across the combined portfolio. The increase was attributed to improved deal structures that incentivized higher-quality traffic, combined with faster onboarding that expanded the active affiliate base.
Operational time spent on affiliate management dropped by 60%. Automated commission calculations, centralized reporting, and built-in compliance checks eliminated the manual reconciliation that had previously consumed two full working days per payout cycle.
Payout disputes decreased significantly after qualification rules were applied consistently across all brands. Affiliates reported higher satisfaction with the self-service portal, which provided real-time access to earnings, campaign performance, and marketing materials.
We went from managing affiliates in three different systems to having everything in one place. The deal flexibility alone changed how we structure partnerships. We can now offer commission models that actually match our commercial goals per brand.
Head of Partnerships
Multi-Brand iGaming Operator, Malta
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